What Arsenal Are You Using
The most exciting part of Four Step Marketing is step three. This is where you’ll choose your marketing arsenal or marketing weapons that will drive targeted traffic right to your free offers. Although it’s exciting to start driving eyes and ears to your free offers, step three is really only effective because of all the great work you did developing your USP (Unique Selling Point) in step one and in choosing platforms and creating free offers in step two.
Driving Traffic To Your Offers
Creating your marketing arsenal is fun. It’s exhilarating seeing more prospects opting in to receive your free offers than you ever imagined possible.
Since you already know what your audience wants to hear, where they hang out, and you have free offers and drip marketing ready to nurture A to Z prospects through the entire buying process, your business will be booming.
There are numerous marketing weapons out there to add to your online and offline marketing arsenal regardless of your marketing budget. Here are just a few: