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You’ve gotten the emails before haven’t you? As a business owner have you ever wondered whether marketing automation could actually help all that much in building your business? The answer is YES it can! Here is an illustration of email campaigns:

Let’s say for example you have actually done more than the average business owner by collecting the contact information of prospects that had an interest in your products or services.

You started a list, but what have you done with it? Did you send bulk emails, newsletters, direct mail letters, catalogs, and more on a regular basis? Or did you just let your list sit idle? Most business owners let it sit idle and never start an email campaign.

If you sent targeted email marketing campaigns to these prospects, did you do it manually? Did it take you hours to address all of those postcards you sent out?

Everett Logan Marketing Systems can help you set up your email marketing automation. From the second you received a prospect’s contact information, you wouldn’t have to worry about any of this. Why? Because your follow up marketing would run on autopilot so you can focus on what’s most important – your business.

Automation Example


A prospect comes into your business to look at a product he or she’s interested in buying.

Your salesperson gets their contact information in exchange for a free guide on what to look for when purchasing this type of product.

The salesperson enters the prospect’s contact information into the marketing automation system.

Marketing Automation Follow Up Begins

  • Day 1– System automatically sends an email to the prospect thanking him or her for the visit.

  • Day 3– Prospect receives a postcard that the system automatically printed, labeled, and put into day ones outgoing mail.

  • Day 7– Reminder pops up on salesperson’s computer screen that it’s been seven days since prospect visited the store and it’s time to make a sales follow up call.

  • Day 8– System automatically sends another email to the prospect with a special discount offer.

  • Day 10– The prospect goes back to the store with the special discount offer received via email and purchases the product.

By offering the prospect the free buyer’s guide in exchange for their contact information, you have the ideal opportunity to follow up practically on autopilot with marketing automation.

Without implementing these email marketing campigns, this prospect may not have returned to the store to make the purchase. When ready to buy, he or she may have bought somewhere else.

The email automation strategy kept the store vividly in the prospect’s mind eventually leading to a sale.

Ready to Get Started?



Marketing automation is a whole lot easier than you might think. Everett Logan Marketing Systems will set it up for you and you’ll wonder how you ever got along without it.


If you want to learn more about marketing automation then call us today at 1-844-632-0000 to schedule a FREE 30 minute no obligation consultation or click the Contact tab to schedule the appointment on our calendar. It’s as easy as that!!


Each day you don’t follow up with your prospects is a day you lose a sale to your competition. Make follow up easy with marketing automation from Everett Logan Marketing Systems.

Everett Logan Marketing Systems
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