Ready for Mobile Oriented PPC? Mobile searching online has already surpassed the 50% mark. In this day and age the desktop is slowly becoming a dinosaur and mobile use is the new way to search. If you are utilizing PPC in your marketing efforts, you need to make sure it is optimized for mobile use. Our mobile marketing solutions will get you going in the right direction.
- Customer Landing Pages that are Mobile Friendly
Unlike desktop computers, mobile as well as touchpad type screens have screens that rotate depending on how the user is holding the device. This makes the experience for the user very different. Technology has allowed us to have at our disposal mobile friendly designs and features. This helps to greatly increase the users personal experience as well as the conversion rate.
- Call Extensions
If you’ve ever used a mobile device to purchase something or order food, the most important thing would be the telephone number. With a mobile extension the phone number the customer is desiring to call is displayed beneath the mobile ad your business is using and gives the caller an easy way to call you. As mobile marketing consultants we can set this up for your business.
- Ads that are Preferred for Mobile
Today, text ads have a feature called “device preference.” This feature gives you the ability to make one ad for a desktop setting and another ad for mobile. Say for example your landing page isn’t very responsive. What you could do is use this feature and send any traffic your business gets from mobile devices to another page that is optimized for mobile.
- Modifiers for Your Mobile Bids
When it comes to mobile oriented PPC, mobile performance differs from desktop. The reason for this is because of the difference in the format for ads, cost per click and conversion rates. You should be looking at the performance information and using the bid modifiers to raise or lower the bids on the mobile devices so that you can zero in on whatever your target return on investment is. Why mobile marketing? Why all the fuss? Just remember there are many mobile marketing services, but none like ours.
Everett Logan Marketing Systems works hard to provide excellent service to our clients. We are a reliable marketing company. If you want breathtaking results and want to see your business growing in a short period of time, give us a call today for a FREE 30 minute no obligation consultation. We understand that most business owners are terribly busy so if it’s more convenient, click the Contact tab to schedule an appointment on our calendar. You can also give us a call at our Phoenix office at 1-844-632-0000