Pay Per Click or PPC? Google Adwords? They are one in the same just in case you’re wondering. Do you need to attract immediate traffic to your website, but don’t have time to wait for search engine optimization or other advertising to kick in? Then one powerful answer is pay per click advertising.
Not only is it an excellent way to attract instant traffic to your website, it’s also ideal for tracking and split testing different offers you make on your website. This gives you the power to adjust your marketing campaign to achieve success.
How to Create Your PPC Campaign?
Many business owners avoid PPC marketing because they’ve been burned in the past by paying a lot of money for very little results, or they just don’t know how to create an effective campaign. Pay per click search engine marketing can definitely drive traffic to your website.
It doesn’t matter if you’re a business owner who is new to this or if you’re seeking someone to take over management of your campaigns, Everett Logan Marketing Systems is your answer.
Winning at PPC Marketing Campaigns
Everett Logan Marketing Systems has in depth experience creating effective PPC marketing campaigns for businesses in a wide variety of industries. We know from experience that profitable campaigns come down to three important factors.
- The Right Keywords: If you target broad keywords such as “shoes” in your campaigns, it’s no wonder you aren’t achieving any results. The right keywords matter. It makes all the difference in attracting the right prospects to your website.
- Quality: Most business owners don’t realize Google actually gives each pay per click ad and account holder a Google Quality Score. This is important because the better your score, the less you will pay. If you’re using this method, what is your ROI on your pay per click campaign? Could it be you’re paying too much for clicks now because you have a low Google Quality Score. Everett Marketing Systems can fix that quick.
- Testing and Tracking: It is virtually impossible to create a profitable pay per click marketing campaign unless you make tracking and testing a priority. An owner has to know which of his or her ads convert and which ads don’t or else you’ll go broke instead of making a huge profit.
Everett Logan Marketing Systems is a leader in creating high campaigns with laser targeted keywords, tracking and testing that provides the information needed to adjust each campaign towards success.
You Can Succeed with PPC
If you’re ready to learn more about pay per click marketing and possibly ready to implement your first campaign or you need someone to help manage your Gogle Adwords efforts, Everett Logan Marketing Systems wants to speak with you.
Call us anytime at 1-844-632-0000 for a Free no obligation 30 minute pay per click consultation. As an added convenience, you can automatically schedule an appointment on our calendar by clicking on the Contact tab.