Selling a product or service? Why should I buy from you instead of your competition?
If this is a question you can’t answer then your business is seriously in trouble.
Why you say? Because you have a weak unique selling point. I know, you’re thinking. “What is he talking about?” Let me explain.
Another name for it is your?” USP. Your unique selling point or unique selling proposition as it’s also called, can be considered the special sauce on your business that compels people to buy from YOU instead of buying from your competition — regardless of the price. YES! Regardless of the price!
Your USP should make people say, “Awesome” That’s exactly what I want. I don’t care how much it costs!”
Creating a stellar unique selling point is powerful and it’s the first step of the Four Step Marketing method.
Developing Your USP
Together we will look at your business and help you develop a strong USP that can double or even triple your sales! We’ll study: