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Selling a product or service? Why should I buy from you instead of your competition?

If this is a question you can’t answer then your business is seriously in trouble.

Why you say? Because you have a weak unique selling point. I know, you’re thinking. “What is he talking about?” Let me explain.

Another name for it is your?” USP. Your unique selling point or unique selling proposition as it’s also called, can be considered the special sauce on your business that compels people to buy from YOU instead of buying from your competition — regardless of the price. YES! Regardless of the price!

Your USP should make people say, “Awesome” That’s exactly what I want. I don’t care how much it costs!”

Creating a stellar unique selling point is powerful and it’s the first step of the Four Step Marketing method.

Developing Your USP

Together we will look at your business and help you develop a strong USP that can double or even triple your sales! We’ll study:

  • Your Marketing Goals

  • The Ideal Profile Of Your Customers

  • Customer Expectations And Customer Feedback, Survey’s

  • The True Inside Reality And Outside Perception

  • Value Added Qualifiers And Innovations

We will also look at:


  • What Makes You Unique From Everyone Else

  • What Is It That Makes You Bigger And Better

  • Why People Should Choose You — Regardless Of Your Price



Price Really Doesn’t Matter

I’m going to let you in on a secret. Price is NOT the best way to outsell your competitors. Step one of the Four Step Marketing method will show you how to compete without price being a factor.

It will also help you get an idea of your marketing goals such as what and who is your ideal customer, what is the outside perception of your business, and the value added qualifiers that can increase your revenues.

Are You Ready To Get Started?

Request our FREE Ebook to learn how to greatly increase your sales with the Four Step Marketing method. Simply fill in your name and email address in the Contact Us form and we’ll send you one.  Get informed.

Are you ready to learn how the Four Step Marketing method can build your business? Call 844-632-0000 to schedule a FREE no obligation 30 minute consultation! If it’s more convenient, you can automatically schedule an appointment on our calendar by clicking the Contact tab.

Four Step Marketing is a little known but proven method that works! Don’t be confused by marketing when we can help you learn what will bring increased sales to your business. Again be sure to request our free Ebook and schedule a Free 30 minute consultation now.


Everett Logan Marketing Systems
Changing Your Business One Customer At A Time!
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